The task
1. FC Köln wanted to show its members a new perk: exclusive partner offers on fc.de, starting with an 11.11% discount from Eurowings Holidays. The Cologne agency Covered produced a reel for the club's Instagram, and I was part of the team, both in front of the camera and behind it.
Idea & approach
The reel had to feel like Cologne, not like an ad. So it's set where FC fans actually spend match day: in a Kölsch pub during a nerve-racking game. One fan sighs that he needs a holiday, a friend points to the new partner offers, and a few taps later the discount is unlocked, just in time for the goal. Light, close and relatable, like a real match day.
Process
We shot at Joode Lade, a classic Cologne pub, with a cast in FC jerseys. I acted in the reel and supported the production on set as production assistant. The final edit combines the pub scenes with screens from the FC account and match footage.
Result & learning
The reel went live on 1. FC Köln's Instagram around 11.11., the start of carnival season, with an 11.11% discount to match. Working on an agency production from both sides of the camera taught me how much 30 seconds depend on preparation: a tight script, clear roles, and a crew that knows exactly what each shot needs.
