The task
Kapten & Son and Rostudios invited influencers to an outdoor Pilates class on the Rhine on two Sundays in a row, followed by coffee and a lounge to unwind. The instructor, a friend of mine, brought me in to photograph the event for the brands' social channels.
Idea & approach
There were no guidelines, so I went two ways. One series is commercial: clean, bright, ready for the brands' feeds. The other is more creative, with a stronger edit, and some of those images later found a second life in my PULS magazine. Some frames exist in both versions, which shows how much the edit shapes the story.
Process
I moved around the class with one camera and one zoom, without getting in the way. The real challenge was that not everyone wanted to be photographed. In the middle of a Pilates flow, that meant constantly finding angles where those guests stayed out of frame or hidden behind others.
Result & learning
The images ran on the brands' social channels. Event photography is as much about awareness as about the camera: reading the room, respecting those who don't want to be seen, and still getting the shot.












